Mr Gulickx (en), MG Website Beeld selectie 01 CO Creatives

coaching & advice for the creative industries

In my studio in Amsterdam West or via videocall.

Is this recognizable?

The creative sector can demand a lot from you. Despite your passion and urgency, you can often experience setbacks, political mood swings and subsidy losses.This goes for individuals as well as institutes and organizations. There are uncertainties; you have to perform under pressure and in the spotlight; people are watching you... It is difficult to stay strong and flexible enough to survive.

het traject verloopt via 5 stappen

  1. 1


    We start with the defining your goal. A clear goal consists of four elements. It is: attractive, urgent, measurable and achievable.

  2. 2


    What are the obstacles standing in between you and your goal? Why is it that you haven't managed to reach the goal by yourself.

  3. 3


    we explore the best strategy to reach your goal by approaching it from either a business or a personal point of view. spoiler alert... most of the time it's a combination of both.

  4. 4

    planning & control

    in between sessions is where the magic happens and were you put in most of the work. During the sessions we'll monitor that progress. What did you do, what did it bring you, does it have an effect on your goal, what is the next step?

  5. 5


    A coaching trajectory ends when you've reached your goal or when you've built the foundations for you to achieve your goal yourself.

A passion for the creative industries
As a youngster I made music myself. Later, I became an artist manager. A little later than that and I worked as an artistic and business manager for many years before I made my transformation into a coach. Love for the creative sector runs through my veins. That is also why I like to coach artists, creative entrepreneurs and freelancers. I am also a member of the Amsterdam Art Council for music and music theatre.

an experienced sparring partner and coach
Through these years of work experience in the cultural and creative industry I understand and relate to complex questions and situations. Wether it's practical and business related or more on a personal level.

MG Website Beeld SQUARES selectie 01 Creatives

Kosten & disclaimer

The intake is free of charge and without obligation. The session rate for freelancers in the creative sector is € 135, - excluding VAT. The session rate for 2 or more persons and for institutions is € 150 excluding VAT.
Coaching costs can be included as operating costs in your tax return.

People who work at institutions affiliated with the NAPK (Dutch Association for Performing Arts or VvNO (Association of Dutch Orchestras) are in many cases eligible for discount options (up to 80%) from the Social Performing Arts Fund, including people who have worked for such an institution and for teams for the past three years.
A scheduled intake or coaching session may be cancelled or moved up until two business days in advance, after this, the session is still charged.

Inspiration mail


"Maarten is not only an expert in the field of entrepreneurship, business innovation and business management, but also shows great affinity with the personal stories behind work-related issues. With this, he knows how to really move people to change and growth."
Femke Lakerveld, programmamanager Cultuur-Ondernemen
arrow previous testimonial
arrow next testimonial