Leadership coaching for the Amsterdam University of the Arts

Position:Coaching & advies voor de culturele sector en de creatieve industrie
Client:Amsterdam University of the Arts, theatre in education department
Assignment:to coach the artistic directors on their road to a new curriculum

The Academy of Fine Art in Education, the Conservatorium van Amsterdam, the Netherlands Film Academy, de Theaterschool, the Reinwardt Academy, and the Amsterdam Academy of Architecture together form the Amsterdam University of the Arts (AHK).

Arts education
The Amsterdam University of the Arts is constantly innovating and developing. It occupies a prominent place, both nationally and internationally, in education, the arts and cultural life. The courses are given in alluring locations in Amsterdam, the cultural centre of the Netherlands. The AHK offers courses at bachelor and advanced or master level in the following subjects: fine art and design, music, film and television, theatre, dance, museum studies, and architecture.

The Amsterdam University of the Arts (AHK) trains students for the national and international world of art, culture and heritage. The AHK stands for educational excellence. In supporting exceptionally talented students to develop their artistic identity and cultivate an innovative vision, our outstanding tutors provide a solid grounding in skills and tradition, in collaboration with the international trend-setting cultural community of which Amsterdam is the centre.

Focal areas
In the next few years the AHK aims to maintain its high level of education. This goal is translated into four focal areas:

> educational excellence and permanent pursuit of quality;
> the student as the artist of tomorrow;
> a firm position within the creative metropolis Amsterdam;
> research directed at education and the development of the profession.